After designing, implementing and managing dozens of startup and enterprise grade martech stacks, I've built a common architecture diagram that can serve as a guiding star to marketers, UA managers, PMs and engineers.

I built a stock tank pool in our yard last summer. There's still not a lot of literature on how to do it, so I put together a playbook and guide on building it yourself, along with a clear project plan that will help you DIY.

How people treat you when they need nothing from you is an important proxy for their character, team and company. And being honest isn't the same as burning bridges (unless the person on the other side is holding a torch).

I adapted Bob Matuck's work and added a configuration layer with Terraform.

I started my own consulting practice, and in six months we are highly profitable working with Fortune 500 & Mobile-Leading companies including Walmart, Jet, Airbnb, Postmates, Turner, Foursquare, and more.