In consulting, satisficing is the name of the game. Perfectionists do not exist in consulting, there is simply too much to do on too short of a timeline.

The original post on all the things I hate, and that you should know, about Apple Universal Links - circa 2016.

I built a stock tank pool in our yard last summer. There's still not a lot of literature on how to do it, so I put together a playbook and guide on building it yourself, along with a clear project plan that will help you DIY.

It's really hard to scale modern martech tools to hundreds of users in a safe way. But I have developed some best practices and custom code that might help. If you're struggling to manage control of your tools, this one's for you.

I adapted Bob Matuck's work and added a configuration layer with Terraform.

I started my own consulting practice, and in six months we are highly profitable working with Fortune 500 & Mobile-Leading companies including Walmart, Jet, Airbnb, Postmates, Turner, Foursquare, and more.

I am not an entrepreneur. And most people aren't either.

A history and deep dive into all things Branch Links.

We built an entire mobile app on a plane ride to Europe. What can you accomplish on a 7 hour long haul?

I've been on an extended and fluid Sabbatical since February. Recently, I sat down to reflect on the experience, what I did, and what I learned. I also have some exciting updates to share, including a new book and martech course.

How people treat you when they need nothing from you is an important proxy for their character, team and company. And being honest isn't the same as burning bridges (unless the person on the other side is holding a torch).

After designing, implementing and managing dozens of startup and enterprise grade martech stacks, I've built a common architecture diagram that can serve as a guiding star to marketers, UA managers, PMs and engineers.