Marketing Tech & Monetized Frolicking.
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Austin is a marketing technology consultant, dog dad, water skiing fanatic, drone pilot, small business owner, notary, and Virginian.

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Satisficing & using Tools to Help You Execute

In consulting, satisficing is the name of the game. Perfectionists do not exist in consulting, there is simply too much to do on too short of a timeline.

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The things I hate (and you should know) about Apple Universal Links

The original post on all the things I hate, and that you should know, about Apple Universal Links - circa 2016.

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Building a Stock Tank Pool for a few Hundred Bucks

I built a stock tank pool in our yard last summer. There's still not a lot of literature on how to do it, so I put together a playbook and guide on building it yourself, along with a clear project plan that will help you DIY.

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Scaling Your Martech Tools With Roles and Permissions

It's really hard to scale modern martech tools to hundreds of users in a safe way. But I have developed some best practices and custom code that might help. If you're struggling to manage control of your tools, this one's for you.

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Terraforming my own Gaming Instance

I adapted Bob Matuck's work and added a configuration layer with Terraform.

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I started my own mobile growth consulting practice 6 months ago

I started my own consulting practice, and in six months we are highly profitable working with Fortune 500 & Mobile-Leading companies including Walmart, Jet, Airbnb, Postmates, Turner, Foursquare, and more.

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Entrepreneurs, Becoming Entrepreneurial, and Resources to Get You Started

I am not an entrepreneur. And most people aren't either.

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Mobile Deeplinking Basics

A history and deep dive into all things Branch Links.

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How we Built an App with Branch … on a Plane to Barcelona

We built an entire mobile app on a plane ride to Europe. What can you accomplish on a 7 hour long haul?

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What I've learned during a COVID Sabbatical

I've been on an extended and fluid Sabbatical since February. Recently, I sat down to reflect on the experience, what I did, and what I learned. I also have some exciting updates to share, including a new book and martech course.

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How You Treat Others When You Need Something vs When You Don't

How people treat you when they need nothing from you is an important proxy for their character, team and company. And being honest isn't the same as burning bridges (unless the person on the other side is holding a torch).

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What I've Learned from Seeing & Designing Dozens of Consumer Marketing Tech Stacks

After designing, implementing and managing dozens of startup and enterprise grade martech stacks, I've built a common architecture diagram that can serve as a guiding star to marketers, UA managers, PMs and engineers.

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