The original post on all the things I hate, and that you should know, about Apple Universal Links - circa 2016.

It's really hard to scale modern martech tools to hundreds of users in a safe way. But I have developed some best practices and custom code that might help. If you're struggling to manage control of your tools, this one's for you.

After designing, implementing and managing dozens of startup and enterprise grade martech stacks, I've built a common architecture diagram that can serve as a guiding star to marketers, UA managers, PMs and engineers.